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Masters Athletics 2024

After creating a well received short animation for the Australian Masters Athletics socials, Masters reached out to me to created a longer hype reel. Using motion graphics in socials is a new step for Aust Masters, so I appreciate being the designer to help them in their new era!

Art Direction: Illustrator
Illustration: Procreate
Motion Graphics: Text animation

Art Direction / Graphic Design / Illustration / Motion Graphics 

 First video (socials) 

 Storyboard 

MASTERS2024_HYPE_SF_COLLECTED.png

As there was a time crunch, storyboard needed to be done early and quickly.

Several concepts here were dropped after seeing them in animation, they didn't fit the feel of the rest of the frames.

Thankfully Masters was super flexible and we were able to make some great new discoveries after doing some experiments during the production phase.  

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